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Forget the domain name hype; just protect your name

Source : moreover / More : Domain Market - (08 July 2008 03:52)

Last week the proposal to allow a new breed of internet domains triggered talk of another “internet gold rush”. I’m not sure this is going to happen, however it is a timely reminder of the importance of protecting your own business name. The Global Top Level Domains (gLTDs) are the suffixes such as .com and .net at the end of internet addresses. There are 22 of these and they are controlled by the Internet Corporation for Assigned Names and Numbers (ICANN) which is chaired by an Australian, Dr Paul Twomey. ICANN has proposed to make new gLTDs available to anyone who makes a suitable application. So somebody can apply to create a .smartcompany or .australia domain to replace the boring old .com or .com.au. I have to admit my first reaction

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